This is the source code of the brand
This brand site houses a small design system: reusable design, content, and implementation decisions kept close to the site, so future changes can be intentional instead of improvised.
Documentation usually drifts, unless it’s a Git-based documentation pipeline. In my honest opinion, the fastest path to a reliable brand site is a YAML config, a folder of Markdown files and publishing with Hugo.
| Identity | Who the brand is: logo, voice, and reusable public assets | |
| Foundations | Visual primitives shared by every page: colour, typography, tokens, layout, and accessibility | |
| Site governance | Durable rules for ownership, URLs, naming, reuse, privacy, disclosure, quality, and cross-site consistency | |
| Site implementation | Hugo architecture, reusable UI components, authoring shortcodes, and internationalization mechanics | |
| Templates | Mobile-friendly starting points that compose the site’s layouts, components, and shortcodes |