Brand voice
Write plainly, with enough context to make decisions easy. Prefer concrete nouns, short explanations, and direct verbs. Avoid hype, ornamental phrasing, and text that describes the interface instead of helping the reader act.
Write plainly, with enough context to make decisions easy. Prefer concrete nouns, short explanations, and direct verbs. Avoid hype, ornamental phrasing, and text that describes the interface instead of helping the reader act.