Privacy-first runtime

Privacy is a runtime property, not a promise in a footer.

The site should avoid collecting personal data when aggregated operational information is enough. A feature that needs visitor-level tracking, third-party profiling, or a consent banner needs a clear reason before it belongs on these sites.

Rule#

Prefer server-side, aggregated, cookieless, and local behaviour. Do not ship third-party runtime code to the browser unless the feature is intentional, disclosed, and reviewed.

Runtime expectations#

  • Do not use client-side analytics scripts when server-side measurement is enough.
  • Do not set analytics cookies.
  • Do not build visitor profiles.
  • Do not send full query strings, form content, or personal data to analytics tools.
  • Keep JavaScript local unless a third-party runtime dependency is deliberately accepted.
  • Keep fonts, images, and core interface assets local.
  • Disclose third-party packages that run in the visitor’s browser.

Analytics#

Analytics should answer operational questions: pageviews, referrers, paths, devices, and broad trends. Questions that require tracking a visitor across sessions or sites are out of scope.

Any analytics integration must satisfy these properties:

  • Cookieless: no persistent cookies and no identifiers that track visitors across websites
  • No personal data: no stored IP addresses, form content, or personally identifiable information
  • Aggregated reporting: overall trends, never individual journeys
  • Lightweight runtime: a small local script only when a script is required, and no script when server-side measurement is enough
  • Data ownership: prefer tools that can be self-hosted or controlled directly

Implementation details belong in Analytics. This page owns the rule.

Review triggers#

Review the privacy rule before adding:

  • a new script
  • a new analytics event
  • a new form integration
  • a third-party embed
  • a browser package that phones home
  • a Cloudflare product that changes request logging, bot controls, or visitor identification